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Marketing Manager

(posted 16/09/2008)

Burrill & Company, San Francisco, CA, United States

Position Description:
The Marketing Manager will create strategy and deliver key marketing initiatives for our events, print and online operations and will work closely with the sales, creative, and editorial teams to develop and plan effective marketing campaigns, with a strong focus on creating and leveraging digital marketing initiatives.
The ideal candidate has strong leadership skills, experience at developing successful marketing campaigns and has the ability to master product and market knowledge quickly.

Areas of responsibility include:
• Developing and implementing strategic marketing plan for attendee acquisition marketing for conferences, sponsorship and publication marketing, and overall conference marketing.
• Staying abreast of changes in the marketing environment to best serve our objectives and adjusts plans accordingly.
• Researching and developing pricing policies and recommending appropriate sales channels.
• Rely on experience and judgment to plan and accomplish goals.
• PR / media communications.
• Growth potential.
• Competitive salary and benefits offered.

Requirements:
• Bachelor’s degree in business, sales, marketing or similar field; MBA a plus
• 7+ years marketing experience
• Good interpersonal, oral and written skills
• Must possess a broad marketing skill-set including Online marketing, sales support, direct mail, email, Web, and event/attendee marketing
• Self-starter and self-disciplined
• Excellent communication skills
• Strong leadership and problem solving skills
• Very computer savvy and marketing application savvy
• Organized and detail oriented

Helpful, But Not Required
• Background in publishing, events and Life Sciences industry

Qualified candidates please email resume and cover letter including salary requirements. Label the subject of your email: Marketing Manager

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